Markets
From there, we generally start working on visual concepts that can make that vision more tangible. Our stakeholders are often editors with strong points of view on design and layout—and they love to edit whatever we come up with! Their perspective can give us essential focus as we move into development.
What matters is understanding the hows and whys of trends’ emergence and adoption. Because at the end of the day, trends have a lot to tell us about our cultural moment: what we love, what we hate, what we want to move toward. For a small business entrepreneur, “that’s a big deal because that means they’re not going to get paid, which means that tuition payment for their kid in college may be in jeopardy. So we take that really, really seriously.”
From there, we generally start working on visual concepts that can make that vision more tangible. Our stakeholders are often editors with strong points of view on design and layout—and they love to edit whatever we come up with! Their perspective can give us essential focus as we move into development.
Graduating from a top accelerator or incubator can be as career-defining for a startup founder as an elite university diploma. The intensive programmes, which are often just a few months long, help startups refine and grow before a “pitch day” to potential investors and press. Such schemes provide mentorship, money and networking, often in exchange for equity in the company..