Qatar Airways is adding a festive touch to its innovative AI-powered ‘Qatar Airways Adventure’ campaign. In a global first for airline marketing, this immersive experience now features holiday-centric moments, including an elf, a snowman, gingerbread, and cheerful characters, inviting participants to star in their personalized holiday-themed Qatar Airways film.
Users can create and share unique, festive-themed face-swap videos, adding a fun and interactive element to the campaign and encouraging engagement. Participants can find the festive characters in select scenes, star in their own adventure, and discover a hidden reward in QVerse once their video is created.
To further engage audiences, Qatar Airways is introducing a giveaway where participants can win two Business Class tickets by creating and sharing their AI-generated festive videos. Audiences are encouraged to visit the campaign microsite at ai.flyqatar.com to generate their personalized holiday adventure and share it on Instagram or TikTok with the hashtag #QatarAirwaysAdventure while tagging @qatarairways. This offers participants a chance to create, share, and win while taking a starring role with Qatar Airways.
Mr. Babar Rahman, Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, stated, “The holidays are a time for connection, and we’re thrilled to bring the magic of travel and celebration together through our AI Adventure campaign. This festive twist reinforces Qatar Airways’ commitment to creating unique and memorable experiences for our customers globally.”
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